Behind the Scenes on Crafting Unique Brand Identities for Independent Business Owners
Established our operations and implemented templates to speed up our design processes together with our brand and visual designer.
Behind the Scenes on Crafting Unique Brand Identities for Independent Business Owners
Project overview
Brand identity design
Visual design
Solopreneurs
Deliverables
Brand identity activity template
Brand identity for solopreneurs
Role
Brand identity designer and project lead - I have established our operations and implemented templates to speed up our design processes.
Worked alongside our brand and visual designers
Design approach and process
Visual identity direction activity
Prospect’s LinkedIn profile audit
Understanding the prospect’s niche and target market
Design exploration and mood boarding
Conceptualizing
Content copy creation
Content design LinkedIn Assets
Visual brand identity direction activity template
The "Visual Identity Direction Activity Template" is a tool designed to guide the development of a project's visual identity.
It serves as a structured framework to explore and define the aesthetic elements that will represent the project visually.
This includes considerations like color schemes, typography, imagery, and overall design style. The template helps ensure that the visual identity is cohesive, aligns with the project's goals, and resonates with the intended audience.
Challenges
Limited access to target customers, as only product owners can directly engage them.
Initiating sprints without customer interaction for brand development.
Time limitations in creating a strong brand identity.
Work around
To overcome these obstacles, we implement design audits. This includes analyzing solopreneurs' social media activities beyond LinkedIn.
By observing their posting habits and content, we gain insights to enhance their personal brand identity, compensating for the direct feedback we lack.
Sample work
Please note that all of this work is “speculation work” since we were not able to deploy, interview, and interact with these solopreneurs.
Please note: In compliance with the Non-Disclosure Agreement terms set forth by the company, I am limited to displaying only selected screens from this project. Confidentiality and adherence to the NDA terms are strictly maintained.
Feel free to reach out!
I am available for a FREE online 1-1 mentorship.
Go to www.adplist.org/mentors/estella to book a 30-minute session with me.
I am also open to event speaking engagements with the following topics:
UX Design
Typography
Design System
Design Management
Brand Identity Design
Career Progression in Design
Women Empowerment topics
Inquire about speaking availability by sending me a message on LinkedIn.